Demand Grows for Sustainable Fashion

No longer are style and price the only drivers of purchasing. The industry has entered an age where educated, conscious consumers increasingly pressure brands for transparency, quality and active responsibility.

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83% of consumer would pick the brand which had a better record of sustainability, and 90% of consumers feel that brands have a responsibility to take care of the planet and its people.

Consumers now require brands to educate them on their practices to validate their marketed sustainability claims.

Making smart choices is easier than ever with brands like Alyned Together, a swim brand that promotes body positivity and environmental activism. While paying a premium may be necessary for some sustainable brands, Alyned Together believes consumers should not have to pay more for sustainable products. The brand focused on designing, developing and manufacturing recycled swimwear without the added markup.

The brand stands behind using responsible materials whenever possible, in fabric and in packaging. The fabric is generated from collected plastic waste that could have easily ended up in our oceans, adding to the increasing ocean plastic pollution problem. The product packaging utilizes a sustainable material mix including 100% recycled paper and ASTM compostable shipping bags. Alyned Together continues their efforts by donating one percent of all profits to ocean conservation verified by 1% for the Planet.

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The team’s newest collection reduced even more fabric waste by incorporating 3D technology in the fit and development stages. The result is swimwear that looks as good as it feels, all while giving back to the environment.

Making sustainable swimwear accessible to all has always been the story behind the brand. Swimwear is available in sizes XS-3X for women looking to make better consumer choices. This season, the team is also introducing men’s swim with a small capsule collection including one key silhouette made of recycled materials in fun prints and solids. Keeping true to their inclusive mission, the men’s swim is available in size XS-2XL

Each new style this year is released in small quantity runs starting March 1st. Be sure to sign up for their newsletter at alynedtogeher.us to be one of the first to get your hands on the new collection.